Facebook Live is the latest and largest live streaming platform that is bringing together brands, advertisers, and marketers to harness the massive audience built in to the social network. The platform enables you to build a bigger audience by making your broadcasts more professional, and richer in style and content. As an early partner invited to implement Facebook’s new Live API, Telestream has had a front-row seat to the growth and change of Facebook Live.Learn more How to Stream to Facebook Live Tutorial Read a Case Study
For Mac and PC desktop users, Wirecast 7 provides an intuitive user interface that allows you to create and stream high-quality live broadcasts to multiple destinations such as Facebook Live and YouTube, as well as to custom streaming servers, with just a few clicks. You'll have leading-edge tools like multi-camera switching, graphics, titles, and live encoding. And you can re-edit live shows to produce highlight reels or replays.Don't have Wirecast? Watch this video
Verified Facebook pages (pages with the blue checkmark) can share branded content on Facebook. Branded content is typically posted by media companies, celebrities, or other influencers. Using the Wirecast’s new “with” field in the Facebook destination output settings, you can attribute your live posts to other verified sponsors which allows them to cross-promote and post your streams, share logistics, and boost your content.
For enterprise broadcasters, corporate AV and organizations, Vantage for Social Media provides all of the tools necessary to prepare and deliver video to multiple social media outlets simultaneously including Facebook, YouTube, Twitter, LinkedIn, Google+, and Vimeo. Marketing teams can easily edit videos, assemble multiple clips, produce proxies and social media metadata, add graphics, branding, messaging, tweets and other content. Configure within existing Vantage systems or set up as user-operated workstations where marketing professionals focus on maximizing the impact of their social marketing efforts.
Whether working from a desktop or as part of a global company, studies show that user engagement directly correlates to the volume and timeliness of video marketing produced.
With Wirecast and Vantage for Social Media, you don’t have to be a video-editing expert, and you won't need to worry about formats, metadata or even the specific characteristics of each social channel to publish video to social media. Thanks to our social media tools, content owners, broadcasters and news organizations can now simplify the process and significantly accelerate the pace of their video social marketing programs.
Screenflow can Publish to Facebook, YouTube, Wistia, Google Drive, and Dropbox with just a few clicks on your Mac.Watch the video