Content owners face significant challenges as consumers' expectations for the quality, reliability and speed of online media continue to grow. To help them meet these demands, OVSPs and CDN providers must make sure the owner’s video is packaged and delivered to the viewers, wherever they are and with the highest quality possible. Your network and its underlying equipment and services must operate flawlessly to provide consistent, high-quality content.
Your opportunities continue to expand, as do your challenges. On the content side, your business relies on content licensing, redistribution, skinny bundling, and increasingly on original content production. At the same time, the number of ways your viewers can watch your content is multiplying and that is directly affecting viewer tastes. To make the right decisions for your business and control operational expenditure, you need current, hard data. You need to understand where your content is most effective and where it’s not. You need to know the difference between subscriber loss due to quality issues or a lack of appealing content. And you need the intelligence to know what to do about it - right now.