The media & entertainment supply chain is experiencing intense strain as the number of ways and places consumers access content skyrockets.
Isolated Distribution Workflows are Inefficient
Workflows deployed to prepare and manage content distribution typically, are siloed to address the needs of different distributors, creating operational inefficiencies for content originators and owners.
Custom tools already in place, independently deployed for each use case, challenge a move to new, centralized workflows across use cases. But how will the status quo be able to scale up?
While new distribution agreements enhance the revenue of content owners and originators, there hasn’t been a corresponding allocation of resources to fulfill these agreements.
A new approach to content prep and supply chain management workflow is needed so organizations can continue to meet the demands of newly signed distribution deals.
Breaking down existing siloed workflows will enable organizations to address commonalities across distribution platforms enabling content owners to maximize the efficiency of personnel.
Organizations that leverage cloud-based solutions can scale painlessly to bursts in content prep activity.
Challenges for Each Distribution Use Case
OTT |
Affiliate |
Digital |
International |
| Direct to consumer and TVE experiences | Cable & IPTV VOD Distribution | New media distribution | Global reach |
|
Content library management for live and VOD Premium Format Challenges Optimizing CDN efficiency, cost and quality & multi-CDN strategies “Per-title” Encoding Ad insertion Maintaining Qos & QoE across all assets and delivery paths |
Asset conditioning:
Volume of unique assets needed for each show Live-to-VOD orchestration |
Growing number of endpoints:
IMF distribution Ingest validation Delivery validation |
Localization Format conversion Standards conversion Compliance reporting |
OTT |
| Direct to consumer and TVE experiences |
|
Content library management for live and VOD Premium Format Challenges Optimizing CDN efficiency, cost and quality & multi-CDN strategies “Per-title” Encoding Ad insertion Maintaining Qos & QoE across all assets and delivery paths |
Affiliate |
| Cable & IPTV VOD Distribution |
|
Asset conditioning:
Volume of unique assets needed for each show Live-to-VOD orchestration |
Digital |
| New media distribution |
|
Growing number of endpoints:
IMF distribution Ingest validation Delivery validation |
International |
| Global reach |
|
Localization Format conversion Standards conversion Compliance reporting |
Telestream Solutions
With the mandate to become leaner and more efficient, content distributors must find ways to orchestrate across distribution use cases and workflows.
Live Encode & Package
Lightspeed Live combined with Telestream's Vantage transcoding and workflows, provide direct delivery of professional production formats so that the content arrives “ready to work” wherever editing and post are desirable. While the live event happens across the globe, editorial and production systems can directly receive a full-resolution captured video with very low latency, meaning fewer on-site edit and production systems are required.
Learn More: Encoding.com, Lightspeed Live Stream
File Encode & Package
Context-aware workflows can be built to assemble, conform, validate, and finish video deliverables for the specific combination required for a given
program and target destination. With Vantage you can codify video encoding settings, standards conversions options, rights management, windowing rules, content assembly instructions, graphics and branding elements, subtitle/caption requirements, and more—in order to automate and generate compliant deliverables.
Learn More: Encoding.com, Lightspeed Live Capture, Vantage
Metadata Management
Modern workflows need to prep content for distribution, rich with metadata and different deliverables for different targets. Mezzanine formats like IMF, that provide for much richer contextualization of assets, make it much easier to create and manage multiple versions of the same content, as well as content compliance/QC reporting and delivery of a variety of sidecar content. Payloads may include audio files for dialog in different languages, report audio normalization, and convey subtitles and metadata that describe the package. Vantage was built with this framework underpinning in place—and iQ Solutions Quality Assurance monitoring ensure payloads deliver as intended, with the quality promised.
Learn More: Vantage
QoE & QoS Monitoring
With many programmers sending content directly to their audience for the first time, and not through a third party—they now have a direct relationship. Therefore, it’s more incumbent than ever to measure, analyze, and take action for total viewer Quality of Experience, and Quality of Service.
Learn More: iQ Solutions
File QC & Compliance
File-based Workflows need to be monitored and optimized for checking video and audio quality before and after distribution. Broadcasters need to check files received from post production and content distributors to ensure that file, video and audio parameters and levels are correct and ready for broadcast. Telestream Vidchecker can step in to provide these functions and ensure a quality workflow.
Learn More: VidChecker, CaptionMaker, MacCaption
Monetize
Telestream offers a robust portfolio of solutions addressing the complexities of content preparation and supply chain management for content distribution across a diverse range of platforms. Our diverse portfolio of on-prem, hybrid and cloud solutions allow programmers to break down siloed workflows to address commonalities across their distribution chain and maximize the efficiency of their personnel and find new markets for their content.
Learn More: Vantage, Lightspeed Live Stream
